Building for every connection: fast websites for a global audience
Your next customer might be on fibre in London or a 3G phone in a busy market. Here's how we build websites that feel fast for both.
By JTR Team1 min read
A website that feels instant on office Wi-Fi can take ten seconds on a mid-range phone with a patchy signal. For a global business, that gap is lost customers.
Ship less to the browser
The fastest code is the code you never send. We render pages on the server, keep JavaScript for the parts that are truly interactive, and load heavier features such as chat widgets only when they're needed.
Treat images as a budget
Images are usually the heaviest part of a page. We serve modern formats like AVIF and WebP, size them for each screen and lazy-load anything below the fold.
Serve from close to the visitor
A global content delivery network puts your site a short hop away from visitors in Lagos, London, Dubai or Toronto, so pages arrive quickly wherever they are.
Accessible is faster, too
Clear structure, readable text and good contrast help people using assistive technology, and they also make pages lighter and easier for everyone to use.
Measure what real people experience
Lab scores are a start. We also watch real-user metrics such as Largest Contentful Paint and Interaction to Next Paint across countries and devices, and fix what slows people down.
Fast, accessible websites aren't a luxury. They're how you serve a worldwide audience fairly.